Blueprint phase, You are ahead, be ahead and stay ahead.
If you plan to buy a property or a piece of land near a new airport, you will buy it when the airport is still at its blueprint stage - in order to reap maximum returns.
In Malaysia, we are at this blueprint stage, so, you can seek out leaders and entreprenuers who will see the opportunity. However, if your prospects reply that “Oh I am not ready to venture into it but I would love to be a consumer”, then keep these prospects for phase 3 when the company is launched. In between, you may encounter prospects that want to see phase 2, the construction stage, in order to commit to business. Categorizing and attending to your prospects at their desired decision phase will ensure that you maximize your valuable time. Being focused on what we are building now is the key because there is only one pre-marketing period per country. This is the time to sow seeds in Malaysia and the benefits will be abundant in reaping soon.